Sunday, July 3, 2016

More Chess Ads -- a Double Issue

Credit: Shachmat, Oct. 1964 (exact page?)

We add here, to our chess advertisement page, the following from the Oct. 1964 Shachmat.

It has two chess-related advertisements: one for avocados, 'the delicacy of kings', and another for Amcor's televisions. The interesting point is that at the time -- 1964 -- there was no Israeli television broadcasting, although it was clear that they will begin in the near future (the first broadcasts were in 1966).

But Amcor's TV were chosen (as the ad notes) as the close-circuit TV used to broadcast the games in the Olympiad -- as noted before in this blog, see, e.g., the 'Television' tag.

No comments:

Post a Comment